Hence, in 2023, Hailey Bieber’s “strawberry girl” makeup may have first hit social media in 2023, but the rosy beauty trend has stayed around for a while. Although beauty aesthetics can go by almost as fast as they go, this fresh-faced look still inspires makeup lovers who seek a natural glow of skin, cheeks that appear to be flushed fresh and lips that will shine with a juicy wash of colour.
The appeal of strawberry girl makeup is how effortless it looks. Instead of heavy foundation, dramatic contouring or intense eye makeup, the look is based on glowing skin, rosy cheeks, softly defined eyes, faux freckles and glossy lips. The result is playful, youthful and fresh without appearing too polished.
How can I recreate Hailey Bieber’s Strawberry Girl Makeup?
The skin is the most important part of the look. Hailey’s initial routine was Rhode Glazing Milk and Peptide Glazing Fluid to get a hydrated, luminous base before makeup. The exact products don’t necessarily have to be used in order to achieve the same effect. The goal is simply to start with well-moisturised skin that has a natural glow.
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For a more inexpensive alternative, e.l.f. Halo Glow Liquid Filter can help create a radiant finish. If your skin does not need much coverage at all, keep your foundation light or skip it entirely. Conceal only when the skin is in need of concealing and keep your natural skin visible.
Next comes the star of the strawberry look: blush. Hailey used cream blushes in more than one color and carried the colour across her cheeks and lightly over her nose. This gives the flushed effect that instantly becomes apparent and the trend instantly recognizable.
Strawberry pink, warm rose, peachy pink or soft red are some good options. Cream formulas do so well because they melt into the skin and offer a nice finish. Rhode Pocket Blush is for those who want to splurge and e.l.f. Putty Blush and Insight Cosmetics Cream Blush are budget options.
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Start with a small amount of blush and slowly build the intensity. Use it on the apples or upper parts of your cheeks and sweep a little across the bridge of your nose. The strawberry girl aesthetic is not afraid of blush, so you can make the rosy flush more noticeable while still keeping the rest of the makeup understated.
Add a Juicy Glossy Lip
The lips complete the strawberry-inspired look. Hailey’s original viral combination included NYX Professional Makeup Slim Lip Pencil in Nude Truffle and Rhode’s Peptide Lip Treatment in Strawberry Glaze. The lip pencil softly defined the shape, while the glossy treatment added a juicy finish.
For a similar effect on a budget, NYX Slim Lip Pencil is already an accessible option, while Maybelline Color Sensational Shaping Lip Liner can provide softly defined edges. Finish with Maybelline Lifter Gloss or e.l.f. Lip Lacquer for high-shine lips.
If you want Hailey’s exact product aesthetic, Rhode Peptide Lip Treatment is an obvious choice. Rhode Peptide Lip Tint also works wonderfully if you want a sheer rosy colour rather than a completely transparent gloss.
Keep the Eye Makeup Simple
The strawberry girl look is all about balance. Since the cheeks and lips provide most of the color, eyes can be kept understated. Hailey kept her eye makeup relatively minimal, mixing mascara with a small cat-eye flick.
For mascara, Lancôme Lash Idôle is a top-tier choice for lifted and separated lashes, while Maybelline Lash Sensational Sky High is a more affordable option for shorter and more defined lashes. A thin liquid liner (NYX Epic Ink Liner) should be employed to create a little flick at the outer corner.
There is no need for dramatic eyeshadow or a smoky eye. It is to keep the eyes fresh so the rosy complexion remains the focus.
Faux Freckles Give the Finishing Touch
One of the most recognizable details in Hailey’s original strawberry makeup was the faux freckles scattered across her nose and cheeks. They bring a relaxed, playful feel to it and make makeup seem less perfect.
A specific product such as Freck OG can create realistic-looking freckles, but a fine-tipped brown eyeliner can also work. Lightly dot the product across the bridge of your nose and upper cheeks, concentrating the freckles in areas where natural sun exposure might create them.
Instead, do not make every dot identical. After you have applied them, gently tap over the freckles with your fingertip to make them soften and to help them blend into the makeup.
Why does the Strawberry Girl trend go on?
And that’s part of the beauty trend that keeps it going, at least in some aspect: it’s so versatile. It’s adaptable because you can make the blush subtle for an everyday look or turn up the rosy colour for a more noticeable finish.
You also don’t need to purchase an entirely new makeup collection. A lightweight base, cream blush, mascara, brown eyeliner and glossy lip product can take you surprisingly far. The focus is on technique rather than having every product Hailey Bieber used.
Ultimately, strawberry girl makeup is a lot less about copying a celebrity’s exact routine and more about matching the mood of the look: fresh, glowing, rosy and effortlessly playful. With hydrated skin, generous blush, softly defined eyes, faux freckles and glossy lips, this 2023 beauty favourite proves that some makeup trends are simply too pretty to fade away.
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